The “Snake Stripe” Identity: Key Design Elements of the Philadelphia Union 2023/24 Away Player-Version Jersey
1. A Brief History of the Union’s Serpentine Symbol Before the club joined Major League Soccer, Philadelphia’s civic imagery revolved around Benjamin Franklin’s “Join, or Die” cartoon—a segmented rattlesnake that urged unity among the colonies. The Union fused local history with modern sport by adopting the coiled snake, weaving a uniquely American origin story into […]